The Weekly Times
July 8, 2009
THE Senate inquiry into meat marketing has dashed the hopes of King Island beef producers fighting for laws to protect their brand integrity. But the Standing Committee on Rural and Regional Affairs and Transport’s inquiry has delivered a big win to genuine free-range producers. The report has recommended Australia’s export standard for organic produce be applied to domestic sales as well. Australia currently maintains strict organic export standards to meet international expectations, but applies no such standards to domestic product, which producers say allows unscrupulous growers to claim undeserved organic status and erodes consumer faith in the movement. The report said products sold in supermarkets and other retail outlets should face the same certification process as the export produce. The report also said King Island beef producers had no grounds to claim a geographical identification system similar to that in the wine industry, and said “regional claims in the beef industry are a marketing ploy”. “The committee is unable to recommend legislative change prohibiting beef raised on the island from being identified as King Island beef,” the report said. However, King Island producers were vindicated when the committee recommended the ACCC “take a particular interest” in the misuse of the King Island name, but concluded that King Island producers would need to solve the “marketing problem with a marketing solution”. “Clearly we think this decision is regrettable,” Tasmanian Farmers and Graziers chief executive Chris Oldfield said. “(We) will continue to campaign for the protection of jobs on King Island, and to do that we need some strengthening of the King Island brand.” Organic producer Ivy Inwood applauded the reports findings into both free-range and organic labelling. “This is what we’ve been pushing for so long – we want law,” Mrs Inwood said. The report said it was “currently too easy for food producers to make dubious claims about their animal welfare practices on the labels seen at retail level.
http://www.weeklytimesnow.com.au/article/2009/07/08/92535_latest-news.html
Organic Expo featuring the Green Show 24- 26th July 2009 (Fri 24 is a trade only day) Royal Exhibition Building, Carlton Gardens, VIC